ProLingua spacer The ChallengeThe Challenge

The New Americans ...
Waves of immigrants and refugees enter the United States each year in numbers we haven't seen since the turn of the 19th century.

are the new workforce,
Immigrant workers from Latin America as well as from other parts of the world serve a vital role in easing the labor shortages in manufacturing, construction and service industries. In fact, 1 in 3 new jobs created is filled by an immigrant worker.

are the fastest growing market segment,
The Hispanic population is growing fast. By 2040 they will make up almost half of the country's population; they will establish a buying power estimated at $700 billion by 2010.

and don't all speak English.
There are 47 million Americans who don't speak English at home. That's about 18% of the total US population.

Find out what companies can do to proactively manage language barriers.

"I didn't really know how to approach the situation at hand-- of getting myself and our employees up to a level of being able to communicate to our Spanish speaking customers. But I knew I had to start somewhere or lose business. ProLingua's willingness to understand our needs and cater classes accordingly has made such a difference in where we are, and where we probably would have been. I sincerely appreciate that."

Jesse Bowling
Branch & Sales Manager - Nashville Division
Louisville Tile