Solutions are customized for each of our clients. We help determine the best strategies to meet your goals. The following case studies show examples of our work.
Construction Industry Retailer
The Client:
Louisville Tile
understands the implications of recent
demographic
trends: by 2010, Hispanics will
comprise 47% of the construction workforce. As a retailer of construction products, the customer
service representatives are already interacting with Hispanic clients on a daily basis.
The Challenge:
- The sales team lacked the ability to provide quality customer service to Spanish speakers
- Inability to attract and retain Hispanic customers caused lost profits
The Solution:
The customer service and sales representatives need to be able to perform their routine jobs and tasks,
in Spanish as well as English. We designed a course that integrates the language skills they need with
the vocabulary they use everyday. The course is interactive and gives the team practice opportunities
that model real life. As language skills take time and effort to build, the team at Louisville Tile
continues to improve their customer service with periodic refresher courses. Customized resource
cards, or cheat sheets, were developed for day-to-day reference for all participants.
The Results:
The sales team at Louisville Tile is equipped to acquire and retain Hispanic clients.
What our client has to say:
"ProLingua is assisting us in meeting our needs to communicate with our ever growing Spanish speaking customer base. Tailor made courses, on site, directed at our specific industry and employee needs are proving invaluable in our learning process. The classes, while educational, are fun, exciting and have proven to be a team-building experience for management and employees. Muchas Gracias, ProLingua!"-Jesse Bowling / Branch & Sales Manager - Nashville Division Louisville Tile